HOW DO WE WORK
Packing creation is to tell stories: science and technology applied, gifts, personal care. Each packing has itself the storytelling that its design will help to accomplish. While creating shapes, we care about interface, weight, environment impact and how it looks like – all connected to supply chain, logistics, commercial and how the product will be used. Graphic design enriches and complements the story, illustrating and defining style details – following standards and regulatory certifications of each category.
Our creative process works with the equation of STRATEGY + AESTHETIC-FUNCTIONAL INNOVATION + TECHNICAL FEASIBILITY
The strategy construction includes behavior and market research, thoughts about branding and consumer, plus a global look: how we can support the brand and deliver its values, providing less environmental impact and conscious consumption.
Aesthetic development for packing involves culture, glamour and attraction – always taking into account the consumer’s universe, the strategic look of the brand and also our experience in converting innovation into creative solutions.
Our enabling tools include advanced technical drafting for both bottles and stamped boxes, 3D modeling and support for suppliers selection and development, as well as processes and moulds definition.