HOW DO WE WORK
The construction of a brand’s identity departs from the development of its conceptual basis and fundamental pillars. In the first stage we develop researches and widen horizons for the definition of what will be the essence – visual expression follows the understanding and elaboration of brand thinking and acting. After establishing the fundamental conceptual structures, we start the creation of naming oportunities, branding guidelines and sensory strategies.
Our team work in both interdisciplinary or specialized way depending on the project stage. Doing this, learning and information widening can happen, supported by technical expertise when making difficult decisions.