Anatomic & Co

Packaging Language Identity Graphic Communication Branding

Anatomic & Co is a Brazilian company that produces shoes of high quality and extreme comfort. With several stages of manual manufacturing, the brand has a style and design that meet the demanding British market.

The creation of the new visual identity included suiting the old logo for a new design of the mascot Monty, a friendly Jack Russel of company owners, who is present in their day-to-day of the London office.

Monty is a character that permeates communication and has many fans, as it symbolizes the elegant style of living life with quality and spirit lightness.