Botica 214

O Boticário

Packaging Graphic Branding

Logo and Carton Boxes for Botica 214 product line

Botica 214 is a high perfumery line from the O Boticário brand, which celebrates the brand's first store in downtown Curitiba and its more important icon, the amphora-shaped bottle.

214 is the road address number of the store where O Boticário operation started. The product line range covers the female and male targets.



The logo is inspired by the most classic references of perfumery typographies, and explores an alignment game that creates rhythm and movement of celebration. The language of the carton boxes is classic in the elements, colors and finishes and brings the amphora pattern texture, which enhances the recognition of the mother brand.

chelles-e-hayashi-design-portfolio-boticario-botica-214-packaging-graphic-branding-perfume-varnish