MakeB Lipstick Candy

O Boticario

Structural Product Experience

Design details make the difference for a precise and perfect make-up

For the demanding world of Make-up, the precision for lips outlining brought the need of sharp tips. Those tips get rounded fastly, losing their function.

Challenged to redesign the lipstick candy, the project team adopted the target of not only creating a sophisticated product, but develop a candy capable of offering precise outline throughout its whole life.

Based on the observation of the user behaviour, and comprehension of different ways of using lipsticks, we created a sharp edge at the back of the candy (green curve shown below) in a way the tip will be kept for a long time.