Packaging Language Identity
The identity of the new Malbec Flame fragrance expresses the strength that comes from inner self-awareness. The visual result provokes a look at the depth of transformation of the current man in search of his self-confidence, speaks of male strength as something that comes from within.
The design of this new language was carried out using a very agile methodology, in a partnership between Boticário and Chelles & Hayashi and Wheaton. This shared roadmap brought the necessary speed to fulfill a short creation schedule, with dynamic checking of tests and the technical feasibility of the proposed creative paths.