Identity Graphic Branding
Continental Vpress produces steam irons that are recognized for their robustness and quality. It is a Brazilian company, with values of Japanese culture - and which is currently the largest manufacturer of industrial steam irons in Latin America.
The new Continental VPress brand evokes not only values of steam efficiency and product durability, but also the humanism and proximity present in the company's relationship with its customers and partners.
The environment of the laundries is reflected in the use of the blue color, combined with the original red of the wooden handle, present since the first irons manufactured by the company.
The result is a renewed visual language that expresses the company's high performance in a simple, reliable and modern way.