Diarios Associados

Brand Identity

Language Graphic Branding

New brand identity brings modernity to the iconic Brazilian communications conglomerate

Founded by Assis Chateaubriand in 1924, this conglomerate of media companies was originally called Diários Associados, or D.A by the closest ones, but in the 90s they started to adopt the name of Associates. The brand identity project brought back the original name, and updated the communication pillars of this group, which today has about 50 interconnected communication vehicles, a strong business operation covering several regions of this big country.

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