Hering Packaging

Hering Store

Packaging Graphic Communication

New Design Language for shopping bags and gift packaging.

Design of a new packaging line for Hering stores regarding normal purchases or gifts, enhancing the consumer's relationship with the brand, bringing its youthful and stripped spirit, in a happy and humane way. The packaging tagline “basically that” is a communication tool that impacts readers, buyers and gifted items of Hering.

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