Chronos Ageing Reversing

Natura

Structural Product Packaging

Smart refill system and sophisticated design for an ageing reversing treatment icon

The project demanded reducing the environmental impact of the previous packaging, which, although sophisticated and aligned to luxury product codes, presented opportunities for reducing of glass and resin. The challenge was the structural simplification and redesign of the refill system, without losing the sophistication and striking iconicity of the Chronos brand.

chelles-e-hayashi-design-portfolio-natura-chronos-ageing-reversing-structural-product-packaging-copper-hotstamp-reversing